Unit 1: Media Products & Audiences

 Broadly, research can be divided into two catagories: Primary and Secondary research.  Qualitative - typically descriptive, in-depth data used to find out how people think about a given product. Quantitative - data that can be measured numerically (e.g. the number of people who watch a given television show). Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are niot yet consuming a product. Likewise, market possibilites might be identified for existing brands to expand - through a spin-off, for example. Identify four methods for collecting audeince feedback used by media producers for specific media products you have studied (4) June 2018: 1. Focus groups on improving disney + as a streaming service. 2. Online questionare via instagram ads asking how to improve app efficiency.  3. Avengers assemble film reviews on rotten tomatoes to help understand what fans want for sequals. 4. YouTube music / albu...

 Mainstream vs Niche Mainstream - an audience that consumes a product that appeals to a wide range of groups and cultures. Niche - The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile (e.g. age, ethnicity). The long tail theory - Chris Anderson: A business strategy where companies get profits from selling low volumes of niche products to many customers, rather than large volumes of popular items to not as many customers . Around 2010. digital sales of music started increasing, whilst revenue coming from physical CD's were dropping. The long tail theory showed that of the millions of tracks available to buy digitally, 80% of them sold no copies. Traditional mass products are being replaced by niche digital products. A greater variety of niche products generates more profit and income for companies. Marketing used to be a 'one size fits all' - blockbusters (action for all m...