TV Research Data

 Broadly, research can be divided into two catagories: Primary and Secondary research. 

Qualitative - typically descriptive, in-depth data used to find out how people think about a given product.
Quantitative - data that can be measured numerically (e.g. the number of people who watch a given television show).

Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are niot yet consuming a product.
Likewise, market possibilites might be identified for existing brands to expand - through a spin-off, for example.

Identify four methods for collecting audeince feedback used by media producers for specific media products you have studied (4) June 2018:

1. Focus groups on improving disney + as a streaming service.
2. Online questionare via instagram ads asking how to improve app efficiency. 
3. Avengers assemble film reviews on rotten tomatoes to help understand what fans want for sequals.
4. YouTube music / album reviews for artists to understand how to improve their music. 



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