Unit 1: Media Products & Audiences

 Media effects model - how media across any industry impact us Hypodermic Needle Theory - says that audiences are essentially passive and will absorb messages relayed to them by the media. This means that after watching a violent horror film, or playing a violent pov shooter, audience members will be negatively influenced. Moral panic theory - by Stanley Cohen - "moral panic happens when a condition, episode, person, or group of persons emerges to become as a defined threat to societal values and interests". Stages of moral panic 1- Someone, something or a group are defined as a threat to social norms or community interests 2 - The threat is then depicted in a recognisable form by the media 3- The portrayal of this symbol rouses public concern 4 - There is a response from authorities and policy makers 5 - The moral panic over the issue results in social changes with the community Consequences of moral panic: - Mary Whitehouse spearheads a campaign against screen violence, she...

 1) A - (i) Identify 3 interpretations that can be made about the methods used by consumers to access published media material (3) 1 - 67% of consumers still use print to access media products. 2 - 49.3 million access media products in the UK - this is 93% of the population. 3 - 64% of the population use their phones to access media products. (ii) identify the percentage of consumers who accessed published media material in print format. Explain one reason for this percentage (3). 67%. One reason that print is 67% could be because it has lowered due to the introduction of new technologies. The percentage of consumers who accessed media products through print was probably closer 100% before the introduction of screens, however, this will have lowered as to the increased platforms of accessibility. Therefore, as print is still a key factoring platform, it still has a larger 67% of reach, but is most likely lower than what it used to be.  B - Explain one reason for the difference...