Exam Questions

 1)
A - (i) Identify 3 interpretations that can be made about the methods used by consumers to access published media material (3)
1 - 67% of consumers still use print to access media products.
2 - 49.3 million access media products in the UK - this is 93% of the population.
3 - 64% of the population use their phones to access media products.

(ii) identify the percentage of consumers who accessed published media material in print format. Explain one reason for this percentage (3).
67%.
One reason that print is 67% could be because it has lowered due to the introduction of new technologies. The percentage of consumers who accessed media products through print was probably closer 100% before the introduction of screens, however, this will have lowered as to the increased platforms of accessibility.
Therefore, as print is still a key factoring platform, it still has a larger 67% of reach, but is most likely lower than what it used to be. 

B - Explain one reason for the difference between tablet consumption of published media and one other format (2).
Tablet consumption is the lowest in consumer reach with 22%, whereas print consumption of media is the highest at 67%.

2)
A - Identify and the explain three patterns in the way audiences listen to radio in the UK (6).
1 - 76% of listenership listen through DAB. This is because of increased digital access to media consumption.
2 - Digital listening is up by 1% every year. This is because more and more of the population are getting devices that have access to digital radio.
3 - 61% of the population tune into digital radio each week. This is because people enjoy tuning in to listen to music, the news etc. It has become habbitual to listen to radio. 

B - Identify two social media channels that radio producers might use to targert 15-24 year old listeners to promote a new radio programme. Explain why each would be an effective channel to target these listeners.
1 - Radio channels could use Snapchat ads between stories to promote to 15-24 year olds. This would be effective becasue the target audience mainly uses this platform to communicate with eachother and is widely popular for young adults and teens.
2 - Radio channels could use TikTok ads between videos to promote a new programme. This is because video retention is high as young people find tiktok addicting and radio channels can take advantage of this. 

3)
A - Identify four media industries that produce digital media products. 
1 - Print
2 - Film
3 - Advertising
4 - Radio

B - explain how one of those media platforms uses production methods to create new media products (3).
Advertising may use website embedded pop up ads. This allows them to create ads on websites and reach their targeted audience through online access.


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