BBC Case Study: BBC Earth

 BBC earth is a documentary subscription television channel featuring premium factual programming. The channel is wholly owned and operated by BBC Studios. 

BBC Earth consists of:

Documentaries: Planet Earth, Planet Earth II, The Blue Planet, Frozen Planet... just to name a few. Podcasts: BBC Earth Podcast.

A dedicated Youtube channel.

A dedicated website.

A BBC Earth experience (new as of 2023).

BBC Earth kids.



Synergy:

When a company/producer makes a connection/works with another company/producer or a different part of the same company to make a product that benefits all involved. 

Companies that are both vertically and horizontally integrated can create synergy across their output. 

E.g. Warner Bros with Lego for The Lego Movies.

This means they can promote their output in an efficient and profitabe manner, whilst at the same time creating a recognisable brand. 


Both the BBC Earth website and BBC iPlayer are interactive, allowing fans to watch trailers and learn more about the BBC Earth franchise. Full episodes are available via link to BBC iPlayer.

A range of merchandise is available to buy from the BBC Earth store, via their website. 

As well as a partnership. 'BBC Earth and Teemill have joined forces to disrupt the fashion industry and propose a solution to one of the greatest environmental problems caused by fast fashion - landfill. #SustainableMe. BBC have also come together with John Lewis to offer a range of reusable bags - made with plastic bottles.


Explain one way that horizontal integration can contribute to the process of synergy. Use an example from media institutions or products to support you answer (3).

One example of horizontal integration contributing to the process of synergy is BBC and John Lewis coming together to help the environment. They have partnered to create reusable bags made from plastic bottles to boost PR which will benefit both companies and their company images. Therefore horizontal integration can contribute to synergy through the process of companies coming together to create a product that both companies can benefit from. 

Jake - 3 - good detail but explain how it explicitly links to synergy

Adults:

- Lots of long read articles.

- Quick access to documenteries.

- Trailer for frozen plannet 2.


Kids:

- Drawn font

- Short YT videos of what BBC earth kids is.

- Easy access to Kids shows.



Comments

  1. JCoSS Media Dept2 October 2023 at 04:58

    Explain one way that horizontal integration can contribute to the process of synergy. Use an example from media institutions or products to support you answer (3).
    Another strong response, well done.

    You also appear to have some work missing from this post - you were required to look at the BBC Earth website and answer questions. Please refer back to the PowerPoint.

    Miss C

    ReplyDelete

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