Film Audiences

 Target audience for Get Out:
- Primary - men and women aged 16-30 enjoy horror movies. 
- Secondary - broader age range. 
- Fans of indie films / or thriller films.
- Tertiary - fans of the director Jordan Peele.
- Appeal to memebers of black community - black politics - psychographic profile - tensions in the film around audience understanding the meanings. 
- Targeting other ethnicities to make a statement. 

Get Out - Niche:
- Black audience (Jordan Peele).
- White audience - to educate on black-american experience.
- Appeals to both male and females 15+.
- G.R.A.C.E - wide appeal for a niche film.
- Followers of the work of Jordan Peele or the actor Daniel Kaluuya. 

Target Audience for Encanto:
- Primary (MASS) - men and women aged 4-18 who enjoy family fun movies - themes of community - hispanic community - South American / English primary ethnicities - C1 to B streaming service prices, cinema prices, themes within the film. 
- Secondary (MASS) - Adults: 25-50 - Fans of Disney films and original scores and songs - fans of animation - broader in temrs of race and ethnicity - globally distrubuted.
- Tertiary (NICHE) - fans of Lin-Manuel Miranda - Latino community - Fans of musicals - film reviewers.

The appeal of Disney films for adults:
- Nostalgia - looking back to childhood.
- The hidden jokes for adult audiences/innuendoes.
- The narrative and theme - are predictable - this is appealing and expected by audiences.
- Values: American values - opportunity, the dream, freedom, being patriotic, love and family - universal values and themes. 

Gathering audience responses and interacting with audiences:
- It's equally important for companies to gather feedback and interact with their audiences as much as it is important that audiences have uses and purposes for these products.

January 2019 Q9:
Identify three ways that audiences can interact with the producers of digital media products (3).
1 - Social Media comments on promotional instagram posts
2 - Twitter online polls
3 - Films reviews on websites such as IMDb

January 2020 Q7a:
Identify three ways that TV and Radio presenters can use social media to interact with audiences (3).
- Introducing interactional twitter polls e.g. love island. 
- Instagram posts asked by radio stations to try and win competitions. 
- Youtube comments from radio's channel.
 
June 2017: Q8a:
Explain two ways that social media ha been used to advertise a media product or products you have studied. Use examples to support your answer (6).

1 - One way social media has been used to advertise Encanto was promoting trailers through paid ads on twitter / X. Disney would pay twitter for ads to come up on twitter with the Encanto trailer embedded within a tweet for a mass audience to see.
2- Another way social media has been used to advertise Encanto is through cross-promotion on Disney's different social media channels. For example, the Disney + tiktok account showing clips from the film (an account with millions of followers separate to the main Disney UK account). 

PEST analysis:

Political factors, Economic factors, Social factors, Technological factors. 
A PEST or SWOT analysis is used for research and evlauating purposes, when creating or gathering ideas for a media product. 

Jan 2022: Q7a:
Identify 4 advantages of completing a PEST analysis when producing a media product. 
1 - You can understand the political situation in certain countries where your product might need changes.
2 - You can work out how much revenue the product is likely to make. 
3 - You can make sure it's ethically correct for your target audience. 
4 - You can take advantage of the newest technology available. 












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