Magazines

 Kerrang! Magazine

Ownership - As of April 2017, Kerrang! magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media (publishers of dance magazine Mixmag).

Bauer Media Group retained ownership of Kerrang! Radio, while Box Plus Network owns Kerrang! TV.

Kerrang! magazine may have poor synergy as the Kerrang! brand is owned over many businesses. This will cause misscommunication and lots of disagreements across the different companies. Synergy is promoted badly when it is dispersed.

Kerrang! Advertising:

Traditional advertising - using traditional means of advertising offline to mass audiences - e.g. billboards.

Digital advertising - using online factors to promote a media product to expose to a mass audience - e.g. social media.

Above-the-line advertising - Promoting to a mass audience with so subtlety using both traditional and digital methods - e.g. TV ads.

Below-the-line advertising - Promoting to a niche audience subtely - e.g. using logos on merch etc.

Synergy - Two comapnies working together to make a product better than they would have alone - e.g. Mcdonalds + happy meals

Digital Advertising

- Kerrang! have their own YT channel with around 67,000 subscribers. 

- Their page have links to magazine subcriptions, links to other social media and links to website. 

- Within YT, they have interviews, links to the K! Pit and various other features - see the full website.

- Diversification - How you adapt to other platforms. 

- A quick google search for Kerrang! magazine: links to twitter and the magazines webstie. 

Social Media and Kerrang!:

Facebook:

- Clickable links to sponsored websites. 

- Encourages people to be prosumers and share content.

- 'Interested' button - comes up on event calendar - promotions within facebook community based on friends' interests - below-the-line, personalised, 'friendly' advertising. 

Twitter / X:

- Button allows you to follow Kerrang! twitter feed. 

- Hyperlink to Kerrang! webstie.

- Pinned Tweet stays at the top of the feed, with hyperlink to this week's issue. 

- Hyperlink to newsstand webstite, enabling you to buy the magazine online.

- Constant use of logos - below-the-line advertising. 

Instagram:

- Users can comment, like and share questions posted by the magazine. 

- 'Follow' button with a link to buy the magazine.

- Enables me to be a prosumer - like, share, message, comment. 

- Contemporary news' story linked to Twitter concerning a moment on I'm a celeb - expands the potential readership of the magazine. 

- Verfied.

Kerrang! App:

- Available on IOS and Android. 

Jan 2017 Q7a:

Explain 3 ways that online technologies can be used to enhance traditional advertising methods. You must use real media products / examples to support each of your answers. (6)

- Kerrang! magazine who are a print based magazine can use online technology such as social media to enhance traditional advertising methods such as a bilboard because they can create a post on Instagram for a mass audience to see.

- Kerrang! magazine can in place of a traditional TV ad, use their YouTube channel page with 67,000 subscribers to promote their interviews.

- Kerrang! magazine can in place of a traditional poster, use twitter / X tweets to promote their latest issues of their magazine. 

Traditional Advertising:

- TV ad for prime time TV.

- Cross-promotion and synergy within magazine promoting their tour with use of artists. 

Jan 2019 Q8:

'The genre of a product does not contribute to its success'. Discuss the statement with reference to the digital media product you have studied. Use examples to support your answers (12).

The idea that the genre of the product does nto contribute to its success is not the case for Kerrang! magazine. Kerrang! magazine uses many rock genre conventions to link to it's success, such as colour scheme, font and positioning of text.

For the Kerrang! magazine green day edition, the colour scheme of red and black is conventional of the Rock genre. This is used on the masthead for "Kerrang!" and jacket of "Green Day's main singer" to represent the rock genre. This therefore means that Kerrang! can relate to the genre they are promoting and align themselves with the audience they are trying to reach. As Kerrang!'s target audience are rock and roll fans, they can use said colour scheme to reach out to them and conventionalise with the genre. Levi-Struass theorises binary oposition which is represented by the conventional colours of red and black being dark and bright for the rock genre. This means for Kerrang! to have a 'gramatically correct' magazine they must confine to the rules of binary opposition. 

Kerrang! magazine greenday edition uses font as a rock genre convention to contribute to it's success. The edgy font used on the masthead for the name 'Kerrang!' with the borken peices within the text is conventional of the rock genre. The unclean looking font allows for the stand out text of the masthead to also appeal to the audience stright away. This relates to the success of the magazine as it means that the first thing the reader sees is the masthead and how whats inside the magazine may appeal to them as a rock fan. The Roland brother's theorise Enigma codes which means the audience question an action on the magazine. The masthead being a standout makes the audience interested and therefore makes them question further content in the magazine. This contributes to the sucess of the magazine. 

The possitioning of the text for Kerrang! magazine is conventional of the rock genre. The slanted text all on a diagonal makes the theme of the magazine seem edgy. This is conventional of rock as many fans of the genre enjoy crazy and on edge songs etc. Furthermore this contributes to Kerrang!'s success as it makes the reader anxious and want to know more about the magazine. Also, Rick Altman theorises Visceral pleasures which is what keeps the reader interested and want to read on. The anxiety the feel makes them want to keep reading and overall contributes to the sucess of the magazine.