Regulatory Bodies - Newspapers





Role of IPSO:
- Independant Press Standards Organisation.
- Introduced 2014, replacing the Press Comlaints Commission (PCC).
- They regulate the content of all press (newspaper) and magazine copy.



Jan 2017 Q1:
Use Fig.1 in the insert and your own knowledge to answer the following questions. 
A) 
Explain what the term 'readership' means.
Readership is the amount people and demographic of people reading newspapers and forms of print. 

B) 
Analysing the data about 'the sun' and 'the daily mail' newspapers, describe two differences in terms of their target audience.
The Daily mail has more readers in the ABC1 catagory with 2304000 per six days. Whereas the Sun's most viewership comes from the social grade C2DE catagories at 3010000 per six days. Another difference would be that, in total for adults, the Sun has a higher total viewership of their print with 4664000 per six days, whereas in total the daily mail has total viewership of 3605000 per six days.

C) 
From your knowledge of demographics, describe and justify the type of content that might feature in four newspapers of your choice from the data provided. 
The Sun:
The Sun's content is very gossip based and as a tabloid gives more controversial news to their readership. This is because their target audience is that of a lower social grade (C2DE) where readers may not be as interested in more 'flat and facts' news.
The Independant:
The Independant's content is very much fact based as a broadsheet gives more political and straight line facts to their readership. This is because their target audience is that of a higher social grade (ABC1) where readers are mroe interested in factual news and political affairs. 
The Guardian: 
The Guardian's content is also broadsheet based, targeted towards a higher social grade (ABC1) where viewers are more interested in real news and culture e.g. travel. This means their content is for people who have more disposable income to spend on the things they may be interested in. 
Metro:
The Metro's content is positioned in both a broadsheet and tabloid structure, mixing both of them for both their advantages, e.g lots of pictures but also text heavy. This means their demograph of their readership is balanced between all social grades (ABC1 and C2DE). 



 

Comments

Post a Comment

Popular posts from this blog

Get Out

  Get Out (2017) Director: Jordan Peele Stars: Daniel Kaluuya, Allison Williams Production companies: Blumhouse, QC, Monkeypaw Distrubuted by Universal  Budget: $4.5 million Box Office: $255.4 million  Blumhouse productions (founded by Jason Blum in 2000) + QC entertainment (producer Scott Mckittrick + Monkeypaw productions (founded in 2012 by Jordan Peele, initially for the comedy series, Key and Peele) = Get Out Opening scene:  Sound: Diegetic conversation on the phone + cricket / night noises - parallel. Diegetic car sounds - parallel. Diegetic 'run rabbit' music from car - contrupuntal (however lyrics could be parallel - victim is prey). Non diegetic soundtrack of 'run rabbit' as the sound quality improves - still contrupuntal. Non Diegetic theme. Camera: Broke 180 rule to seem eery. Tracking movement. All steadicam and shaky - reflects audience mood. Mid shots throughout. Long shot of car.  Editing: No cuts until late into the scene with the car. Mise-en-sc...
Read more

Micro Elements

The Term ' Micro ' elements refers to:  - Cinematography - Sound - Mise-en-scene - Editing Cinematography - Use of the camera: - Camera Shot - Camera M ovement - Camera Angles  SHOT - Extreme close up (ECU) - Close up (CU) - Long shot (LS) - Wide shot (WS) - Medium shot (MS) - Point of view (POV) - Low angle - High angle - Over the shoulder (OTS) MOVEMENT: - Pan - Tilt - Crane shot - Tracking shot - Rolling shot - Steadicam Sound: Diegetic refers to world of the text - Examples: dialogue, sound effects, music with a source within a text e.g. radio. Non-diegetic refers to everything outside the world of the text - Examples: voiceover, soundtrack, captions, titles, subtitles.  On-screen sound - the audience can see the source of the sound. Off-screen sound - the audience can't see the source of the sound. Parallel sound match the action. Contrapuntal sound does not match the action.  Jaws: - Diegetic sound of the dialogue and beach sounds. - Non diegetic soundtrac...
Read more

TV Research Data

 Broadly, research can be divided into two catagories: Primary and Secondary research.  Qualitative - typically descriptive, in-depth data used to find out how people think about a given product. Quantitative - data that can be measured numerically (e.g. the number of people who watch a given television show). Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are niot yet consuming a product. Likewise, market possibilites might be identified for existing brands to expand - through a spin-off, for example. Identify four methods for collecting audeince feedback used by media producers for specific media products you have studied (4) June 2018: 1. Focus groups on improving disney + as a streaming service. 2. Online questionare via instagram ads asking how to improve app efficiency.  3. Avengers assemble film reviews on rotten tomatoes to help understand what fans want for sequals. 4. YouTube music / albu...
Read more