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The Final Evaluative Question

 Media effects model - how media across any industry impact us Hypodermic Needle Theory - says that audiences are essentially passive and will absorb messages relayed to them by the media. This means that after watching a violent horror film, or playing a violent pov shooter, audience members will be negatively influenced. Moral panic theory - by Stanley Cohen - "moral panic happens when a condition, episode, person, or group of persons emerges to become as a defined threat to societal values and interests". Stages of moral panic 1- Someone, something or a group are defined as a threat to social norms or community interests 2 - The threat is then depicted in a recognisable form by the media 3- The portrayal of this symbol rouses public concern 4 - There is a response from authorities and policy makers 5 - The moral panic over the issue results in social changes with the community Consequences of moral panic: - Mary Whitehouse spearheads a campaign against screen violence, she...
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Exam Questions

 1) A - (i) Identify 3 interpretations that can be made about the methods used by consumers to access published media material (3) 1 - 67% of consumers still use print to access media products. 2 - 49.3 million access media products in the UK - this is 93% of the population. 3 - 64% of the population use their phones to access media products. (ii) identify the percentage of consumers who accessed published media material in print format. Explain one reason for this percentage (3). 67%. One reason that print is 67% could be because it has lowered due to the introduction of new technologies. The percentage of consumers who accessed media products through print was probably closer 100% before the introduction of screens, however, this will have lowered as to the increased platforms of accessibility. Therefore, as print is still a key factoring platform, it still has a larger 67% of reach, but is most likely lower than what it used to be.  B - Explain one reason for the difference...
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Video Games - Call Of Duty

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 Ownership: Activision - COD - 3 key developers - Infinity Ward, Treyarch, Sledgehammer Games. Franchising: Activision also frachises the Call Of Duty brand to a number of different comapnies.  Merchandise includes action figures, comic books and card games etc. Synergy produces the merchandise with comapnies like: Plan B Toys, WildStorm publications, Upper Deck, Mega Blocks Marketing Campaigns: - Big Marketing Campaign where they released huge billboards across big cities with QR codes which unlocked exclusive content for the game. People would then share across social media and would create overall buzz.  - BFI IMAX, London - big billboards inside and out for COD WW2. Web Site: - Drop-Down menu for different incarnations of the game.  - Options to buy new BO game, with trailer embedded.  Audience and Regulation: - VSC (video standards council) - use PEGI (Pan European Game Infiormation) age ratings. 1. Prior to release a questionare will take place about how m...
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Radio

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Different Platforms: - AM (amplitude modulation) - FM (frequency modulation) - DAB (digital audio broadcasting, available via DAB radio) - Dedicated station's websites  - Radio Apps DAB: Advantages: - There is a much wider range of stations offered on DAB radio. - DAB has a more reliable signal - DAB radio is available over longer distances. Streaming Music: Spotify vs Amazon Music vs Apple Music - Spotify is one of the most popular streaming services owing as it has a variety of subscription options with the one being free with adverts. - Spotify has joint ventures with internet TV streaming services, such as NOW TV. - Apple Music you have to pay for streaming. - Amazon Music (tried to diversify to compete) has become a large streaming service owing to being part of the Amazon Prime subscription package. Content is pushed by Amazon to encourage users to listen to samples. This is achieved by popular Amazon Prime services such as Alexa that are based around listening to audio aroun...
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Regulatory Bodies - Newspapers

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Role of IPSO: - Independant Press Standards Organisation. - Introduced 2014, replacing the Press Comlaints Commission (PCC). - They regulate the content of all press (newspaper) and magazine copy. Jan 2017 Q1: Use Fig.1 in the insert and your own knowledge to answer the following questions.  A)  Explain what the term 'readership' means. Readership is the amount people and demographic of people reading newspapers and forms of print.  B)  Analysing the data about 'the sun' and 'the daily mail' newspapers, describe two differences in terms of their target audience. The Daily mail has more readers in the ABC1 catagory with 2304000 per six days. Whereas the Sun's most viewership comes from the social grade C2DE catagories at 3010000 per six days. Another difference would be that, in total for adults, the Sun has a higher total viewership of their print with 4664000 per six days, whereas in total the daily mail has total viewership of 3605000 per six days. C)  Fro...
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Newspapers

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Newspapers: Ownership: Tabloids vs Broadsheets Tabloids: Informal language, more images, content driven by gossip, celeb news, sports coverage, copetetitions - i.e. the news values are low.  Cheaper than broadsheets - targets working class reader. Also, manual / semi-skilled workers. Broadsheets: Based on politics and current affairs - serious current events, examined from a serious perspective - truth, information, argument. More text than images - in depth journalism. Formal language.  The Telegraph / Sunday Telegraph - tory The Times / Sunday Times - changes depending on who's in power. The Independent / Guardian - centre / left of centre / traditionally labour.  Ownership - as of 2010 the independant is under ownership of alexander lebedev.  he put it online and soley relied on advertisement for profit publisher: independant print ltd has context menu Reasons The Independent went online - Not able to sell printed copies - lose money. - Cheaper, more cost effectiv...
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Kerrang! Readership

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 Market Possibilities: The way in which institutions beleive their brand or product can expand into another medium as a cross-media product or spin-off. NRS social grades:
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