Unit 1: Media Products & Audiences

 Ownership: Activision - COD - 3 key developers - Infinity Ward, Treyarch, Sledgehammer Games. Franchising: Activision also frachises the Call Of Duty brand to a number of different comapnies.  Merchandise includes action figures, comic books and card games etc. Synergy produces the merchandise with comapnies like: Plan B Toys, WildStorm publications, Upper Deck, Mega Blocks Marketing Campaigns: - Big Marketing Campaign where they released huge billboards across big cities with QR codes which unlocked exclusive content for the game. People would then share across social media and would create overall buzz.  - BFI IMAX, London - big billboards inside and out for COD WW2. Web Site: - Drop-Down menu for different incarnations of the game.  - Options to buy new BO game, with trailer embedded.  Audience and Regulation: - VSC (video standards council) - use PEGI (Pan European Game Infiormation) age ratings. 1. Prior to release a questionare will take place about how m...

Different Platforms: - AM (amplitude modulation) - FM (frequency modulation) - DAB (digital audio broadcasting, available via DAB radio) - Dedicated station's websites  - Radio Apps DAB: Advantages: - There is a much wider range of stations offered on DAB radio. - DAB has a more reliable signal - DAB radio is available over longer distances. Streaming Music: Spotify vs Amazon Music vs Apple Music - Spotify is one of the most popular streaming services owing as it has a variety of subscription options with the one being free with adverts. - Spotify has joint ventures with internet TV streaming services, such as NOW TV. - Apple Music you have to pay for streaming. - Amazon Music (tried to diversify to compete) has become a large streaming service owing to being part of the Amazon Prime subscription package. Content is pushed by Amazon to encourage users to listen to samples. This is achieved by popular Amazon Prime services such as Alexa that are based around listening to audio aroun...

Role of IPSO: - Independant Press Standards Organisation. - Introduced 2014, replacing the Press Comlaints Commission (PCC). - They regulate the content of all press (newspaper) and magazine copy. Jan 2017 Q1: Use Fig.1 in the insert and your own knowledge to answer the following questions.  A)  Explain what the term 'readership' means. Readership is the amount people and demographic of people reading newspapers and forms of print.  B)  Analysing the data about 'the sun' and 'the daily mail' newspapers, describe two differences in terms of their target audience. The Daily mail has more readers in the ABC1 catagory with 2304000 per six days. Whereas the Sun's most viewership comes from the social grade C2DE catagories at 3010000 per six days. Another difference would be that, in total for adults, the Sun has a higher total viewership of their print with 4664000 per six days, whereas in total the daily mail has total viewership of 3605000 per six days. C)  Fro...

Newspapers: Ownership: Tabloids vs Broadsheets Tabloids: Informal language, more images, content driven by gossip, celeb news, sports coverage, copetetitions - i.e. the news values are low.  Cheaper than broadsheets - targets working class reader. Also, manual / semi-skilled workers. Broadsheets: Based on politics and current affairs - serious current events, examined from a serious perspective - truth, information, argument. More text than images - in depth journalism. Formal language.  The Telegraph / Sunday Telegraph - tory The Times / Sunday Times - changes depending on who's in power. The Independent / Guardian - centre / left of centre / traditionally labour.  Ownership - as of 2010 the independant is under ownership of alexander lebedev.  he put it online and soley relied on advertisement for profit publisher: independant print ltd has context menu Reasons The Independent went online - Not able to sell printed copies - lose money. - Cheaper, more cost effectiv...

 Market Possibilities: The way in which institutions beleive their brand or product can expand into another medium as a cross-media product or spin-off. NRS social grades:

 Kerrang! Magazine Ownership - As of April 2017, Kerrang! magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media (publishers of dance magazine Mixmag). Bauer Media Group retained ownership of Kerrang! Radio, while Box Plus Network owns Kerrang! TV. Kerrang! magazine may have poor synergy as the Kerrang! brand is owned over many businesses. This will cause misscommunication and lots of disagreements across the different companies. Synergy is promoted badly when it is dispersed. Kerrang! Advertising: Traditional advertising - using traditional means of advertising offline to mass audiences - e.g. billboards. Digital advertising - using online factors to promote a media product to expose to a mass audience - e.g. social media. Above-the-line advertising - Promoting to a mass audience with so subtlety using both traditional and digital methods - e.g. TV ads. Below-the-line advertising - Promoting to a niche audience subtely - e.g. using...

 Target audience for Get Out: - Primary - men and women aged 16-30 enjoy horror movies.  - Secondary - broader age range.  - Fans of indie films / or thriller films. - Tertiary - fans of the director Jordan Peele. - Appeal to memebers of black community - black politics - psychographic profile - tensions in the film around audience understanding the meanings.  - Targeting other ethnicities to make a statement.  Get Out - Niche: - Black audience (Jordan Peele). - White audience - to educate on black-american experience. - Appeals to both male and females 15+. - G.R.A.C.E - wide appeal for a niche film. - Followers of the work of Jordan Peele or the actor Daniel Kaluuya.  Target Audience for Encanto: - Primary (MASS) - men and women aged 4-18 who enjoy family fun movies - themes of community - hispanic community - South American / English primary ethnicities - C1 to B streaming service prices, cinema prices, themes within the film.  - Secondary (MASS) - ...